Does she walk like a boss? talk like boss? Does she have manicured nails to set the pedicure off? Is she fly effortlessly? Who is she and are you sure you’re talking to her in your business?
In the previous video of this series, I discussed brand message but maybe I should have started with your target audience. In hindsight, everything comes back to your customer profile and the message that you want her or him to receive from your business. Do you know who your target client or customer is? If not, watch this video now.
Tell me something about your ideal customer in the comments below. When you filter your focus down on the one person that needs to hear your brand message, who is she?