I think I’ve said this in one of my videos already but it’s worth repeating. It’s like one day someone decided that the words ‘find your niche’ sounds sophisticated and professional, let’s spew that out to the masses. And now you hear it everywhere from just about every ‘guru’ or expert.
Here’s why finding your niche is bad advice and some other expert advice you should steer clear from.
Find Your Niche
Yes, I get it. The more niched down you are, the more focused you can be on your messaging. But if you’re in month 1 of your business, how do you even know that the niche you pick will be the niche that you want to stick with? It’s one thing to niche down after you’ve tried a few things and found what you like, but newbies shouldn’t niche down when they’re just starting out.
Instead: Try everything, well not everything everything. Try a few things that you like. If it sticks keep it. If it doesn’t feel right, move on. Don’t force it, it should flow naturally.
Post Content Everyday
Be active. Get in your client’s face. Post all the time, so that you can stay relevant and at the top of your client’s mind. Um. Yea. That will lead to burnout pretty quickly.
Instead: Post when you can. Find a happy medium between consistent and not mentally or physically draining. You want to build a business that lasts, not one that crashes due to early onset of burnout.
Create a Great Logo
If you are spending more time creating a logo than you did creating your business plan, STOP IT NOW!! There is no great logo. And even if there was, customers aren’t going to stay with you because they like the way your logo looks. Stop the busywork on your logo and find tasks that will actually benefit your business.
Instead: Focus on creating your brand profile. Logos can be changed.
Ask Your Audience
People spew this crap all the time to newbies. Just survey your audience, they’ll tell you what they like. Get feedback from your followers. How can you survey or get feedback from an audience that doesn’t yet exist? When I’m coming to an expert on for example, how to build my mailing list and this is what comes out of their mouth, I’m like who appointed you an expert? Like really who??
Instead: Build a community. Don’t start with a product, start with the people.
What other rotten advice were you given when you started out in business? Share in the comments below to warn your fellow inspirators (If you’re new to me, inspirators what I call your competitors. I see them more as inspiration rather than competition.) Inspiring minds want to know.